LegendAlu
End-to-end B2B website for aluminum profiles & facade systems
THE CHALLENGE
Creating a B2B platform for aluminum manufacturers requires handling technical product specifications, supporting international markets, and establishing complete digital infrastructure from domain to deployment.
TECH STACK
Engineering Approach
End-to-End Ownership
Led the complete project lifecycle from brand identity and UI design through frontend development, database design, and deployment infrastructure.
Technical Data Modeling
Structured aluminum profile data in MongoDB to support complex product specifications and technical documentation.
Production Infrastructure
Set up domain, DNS configuration, business email via Zoho, metadata, and SEO foundations for international visibility.
B2B-Focused Design
Created a professional, technical presentation optimized for manufacturers and distributors in Europe and the Middle East.
Key Technical Decisions
The choices that shaped the architecture and determined long-term maintainability.
MongoDB for Product Data
Used MongoDB instead of relational database
Aluminum profiles have varying technical specifications that fit better in flexible document structure
Static Site Generation
Used Next.js SSG for product pages
Product data doesn't change frequently, so pre-generated pages provide best performance and SEO
Zoho for Business Email
Set up Zoho instead of Google Workspace
More cost-effective for small business while providing professional email with custom domain
Technical Documentation Focus
Prioritized clear technical specs over marketing copy
B2B buyers need precise measurements and material specifications to make purchasing decisions
Challenges & Solutions
Product catalog with hundreds of aluminum profiles needed to be searchable and filterable efficiently
Implemented indexed MongoDB queries with proper aggregation pipelines and created intuitive filtering UI
International reach required proper SEO setup across multiple markets
Implemented comprehensive metadata, structured data, and sitemap generation with multilingual considerations
Technical specifications needed to be presented clearly without overwhelming users
Designed progressive disclosure UI where basic info is visible and detailed specs expand on demand
Outcomes & Impact
LegendAlu launched as a complete B2B platform with professional branding, technical product catalog, and full production infrastructure.
KEY TAKEAWAYS
End-to-end projects teach you every layer of the stack. You can't hide behind 'that's someone else's problem' when you own everything.